Beatrizcribeiro thank you for your feedback. We have highly-trained engineers and staff well prepared to face technical problems such as hacking or app's blackout, so the company can run its activity properly. We are aware of the already existing apps, but they offer all types of content and we are specialized on tutorials and recipes aiming to reusing objects we already own. Therefore, it would be easier for customers to use our app for these purposes since looking for ideas would be faster in our app.
About the threats you mentioned, we know that tech evolution is constantly changing, so we are going to launch a strong marketing campaign to encourage users to download our app and we want to motivate them with new updates and tools, so they don't get bored with it. We don't want to change customer behavior, but improve it. By raising awareness of environmental problems, we want customers to contribute to the circular economy and make a good use of products.Our purpose is not to motivate them to buy different stuff, but to give a second life to goods they already have, so it would be a win-win situation. In relation to the accessibility problems, we want to offer informative sessions to potential customers so they understand how the app works.
